Business development processes basically affect the entire company. Everything from how our offer should look, how we deliver it, how we should get customers to buy, to what skills and organization are needed to develop the business. After all, business is the lifeblood of a company. In principle, you should not do anything in a company that cannot be linked directly or indirectly to creating value for the customer and for which the customer is prepared to pay. The main questions are:
- How can we optimize an offer that customers want?
- How do we get customers to buy?
- How are we going to be profitable selling this offer?
This training highlights key issues for success in business and market development. The training alternates theoretical briefings, with discussions and a good proportion of exercises.
The training is aimed at everyone who works with or will work with strategic planning and development of the company’s business, offer and market.
Some of the main topics we cover in the training are:
In this section, we work with structures and tools to create actionable plans to create increased competitiveness and increase establishment in the market. Examples of tools are the Business Model Canvas.
To develop an offer
In this section, we work on understanding our offer, how it can be developed and in what way does it solve the customer’s needs? Do we have the right product mix, packaging and do we need collaboration partners? We shed light on the entire process involved in developing a market-adapted offer. What to think about and what pitfalls there are.
To create a market
In this section, we look at the entire process of reaching a market with our offering. Everything from target groups, segmentation, experiential pricing, how to lower the purchase threshold, profiling, competitive factors, customer benefit.
After this two-day training, you can choose more modules. Examples of this are:
To develop the customer, ½ day
Techniques and strategies to develop already existing customers.
Consultative sales, ½ day
Sales techniques and sales planning for complex sales.
Does this sound like a course for you? Sign up today!